Direct mail will always be the best way to deliver a specific message to a targeted group of people. This will NEVER change no matter what the internet marketers say. Now that we have cleared up any question on the power of direct mail lets discuss why it is so important to standout in the mailbox.
With so many marketing messages being shot at us each day it is a wonder how we are able to get anything done. Part of this issue we have caused in trying to promote our businesses and stay competitive. This is why your direct mail must be different than a flat mailing like a letter or postcard. This is not to say letters and postcards don’t work, they do when used correctly.
Lee is known for being outrageous with the types of direct mail pieces we send out. You won’t find many companies that mail 50 caliber bullets to people. There is no way your message will passed over when the recipient receives a very large bullet in the mail. The more outrageous the mailer, the higher likelihood your message will be read. If your message is not read there will be no ROI from your direct mail and you will have wasted your money.
Even if you think a mailer is too outrageous it is not about you. The goal of direct mail is to sell more and by using 3D mail you will sell more. Getting out of own way is sometimes the hardest task to creating successful direct mail. Do your best to put yourself in your prospects shoes. Never be afraid of being different, unique, edgy and possible even a little offensive.
Lee is always creating new & unique direct mail tools so be sure to look at our site on a regular basis for updates.